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Interview w/ LukeOnDemand

By Nick Caceres

Published: 12/24/2023

On Nov. 16, I sat down with modern day renaissance man, Luke Stone, more widely known by his YouTube moniker, LukeOnDemand, to discuss his current and past endeavors. Since 2020, the local nerd of Lexington, KY, has been creating skits, video essays and reviews revolving around music and other loosely adjacent topics.

 

Stone is also known for his podcasting, being part of a three-piece squad with fellow YouTubers, A Bucket of Jake and Jackson Burns called the “Good Enough Podcast,” which launched back in January of 2021 and is now three seasons deep, showing no signs of halt. Outside of the podcast, Stone is also the radio host of “Guestroom” which is part of the college run WRFL Radio Free Lexington. 

 

Due to outside circumstances, it’s been a year since Luke has created solo content. Luckily he has been planning a comeback unlike no other with a fresh EP and an update video explaining what exactly happened and what his next moves will be.

Photo of Luke Stone 

Photo Courtesy of LukeOnDemand's Rate Your Music Page https://rateyourmusic.com/~LukeOnDemand

Nick: Hello Luke Stone! So before we jump into anything, I just want to ask, who are you?  

 

Luke: I'm Luke, also known as Luke Stone, also known as LukeOnDemand, also known as some random-ass guy on YouTube. I do a lot of different things. I've been making videos for a long time, ever since I was a little kid, but in 2020, when the pandemic started, I started my new channel, which is the one I do right now called LukeOnDemand, which is like a music review channel, but it's also kind of skit heavy. I focus a lot on an interconnecting storyline throughout each video to have more of a television feel to it and make it feel more like a serialized thing. Recently I've started making music and I just put out an EP.

 

Nick: Let's talk about that. I personally enjoyed it quite a lot and bought it. My favorite track as of now has to be “Triple Reprise.” However, for whoever hasn't checked it out yet, what should they expect? 

 

Luke: Well, it’s an EP that I've made over the course of this past year. It's kind of supposed to be reflective of this past year that I've had. I had a really rough year. I made an update video about it but within that year I’ve been making a bunch of songs and they're kind of referring to events that happened to me personally. It's a bit electronic, down tempo-y. Some chill vibes as the kids would call it. It's the first time I have put out music that hasn't been half-finished and I'm really happy with how it turned out. I'm happy people seem to be enjoying it. I mean that's really cool that you like “Triple Reprise.” Not that I don't think people don't like that track, but a lot more people have been talking about the other new one that's on it, “The Third Funeral.” But yeah, I like that too. 

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Cover art for "There's Always Another Year" by Luke Stone

Courtesy of Bandcamp

Nick: I want to ask about that track. What was the specific meaning behind the title, "The Third Funeral?"

 

Luke: So the song itself is about the death of my friend Daniel, going to his funeral and how saddening and strange that experience was for me. It was the first time in a long time I had seen a bunch of people I used to hang out with and consider myself friends with. Normally, this wouldn't affect me that much, seeing people I used to be around more, but this time it felt different. I live such a different life now than I did when I was closer with these people, so I felt disconnected from them, but at the same time I felt so much love and connection from everyone. It just felt surreal, comforting and scary all at the same time. As for why it's called "The Third Funeral," I have told a few people this before but I have been to a bunch of funerals, but there have only been three funerals in my life that impacted my outlook on life as a whole. The first one was the first funeral I ever went to in which I believe I was 5 years old and it was for my great uncle. The second one was the funeral for my grandmother and the third one would be Daniel's funeral. Each were impactful for different reasons, but Daniel's funeral was impactful to me because it made me realize that friends I have known for a long time may just start dying and disappearing from my life out of nowhere. It's kind of a horrifying thought, but at the end of the day, you continue living. You'll remember the good times you had with that person and then try to move on. That's why that funeral was so impactful to me.

 

Nick: Why did you decide to go with a gradual build and not have it as the final track?

 

Luke: So the song kind of has three phases to me and it's almost formatted like a high school paper. The intro, the body paragraphs and the outro. The intro and outro are whatever, but the melody in the middle of the track loops three times. Each time it loops I wanted it to represent each different funeral that has deeply affected me. As for why I had it be a gradual build, I don't know, I just thought it sounded good and created a very vast and dramatic atmosphere which I wanted since I knew what the song was going to be about. As for why it was not the final track,  the order of the tracklist is the order in which I finished each song. So track one was made first, then track two, track three and then track four if that wasn't already obvious. I kind of just did this because I wanted each track to be representative of a certain vibe or feeling I had throughout the year I made the EP.

 

Nick: How was it like filming the music video for “October 13th?” I know it didn't drop that day.  

 

Luke: No, infamously it dropped July 21st. I finished the song and was like, “I can't wait three months to drop this!” I worked on that with two of my friends, Spencer Lamb, who directed the music video and then Sydney Malatesta, who I used to work with. Her and Spencer date and so she wanted to be involved with helping. She was the director of photography and even though we have different names of what we did on the music video, really, it was a three-person collaborative process. We all kind of had a hand in doing something. Really what it was was while I was making October 13th, I knew I wanted Spencer to direct the music video and so I just send him the song as it was being made so that he kind of had an idea of what the music video could be and he sent me a notes app of what he wanted to do. The first thing was he wanted there to be a scene of me in the pool, which you can see in the video. The second scene was me eating watermelon with him in a field somewhere, which is in the video. Then his third idea was he wanted a bunch of women to waterboard me. That didn't make the cut because I said it might be a little unsafe, but I thought the idea was funny. So in replacement, I suggested the idea of filming it around the train tracks and neighborhood. I guess this is public at this point, so I can say it, but that song is based around the day I broke up with one of my ex-girlfriends. I thought it would be a cool idea to kind of film around the area where it happened. So that's why you see a lot of train tracks and stuff in that video. 

Nick: So circling back to YouTube, I know that this isn't your first attempt at YouTube. Could you explain AwesomeLuke101? 

 

Luke: (laughs) I was not expecting this! 

 

Nick: (Laughs) Please, I gotta know!

 

Luke: Okay, okay, so AwesomeLuke101 is this YouTube channel you can find on YouTube. Very famous, probably like 10 subscribers but it was the first channel I ever made. Fun fact, iPhones didn't have the option to do video yet. So I had to download a separate app that made videos for your phone. At the time I watched Annoying Orange, Tobuscus and Dane Boe. I wanted to just make vlogs, parodies and skits kind of what I like doing now on my videos, just a lot more professionally. That's so funny that you brought that up. 

Nick: I do want to ask though about your current channel. What's the video that you are most proud of? I believe your first video on this channel was the JPEGMAFIA “Veteran” video, right? From what I've heard, you immediately gained traction with that video. Could you explain some of that? 

 

Luke: Yeah so I'll answer the Veteran one first. So that was pretty interesting because I made that video in about a week. Whenever I first started the channel, the idea was once a week to make a video, right? So I gave myself a week to make that video and it kind of shows. I think that video sucks but you know what, whatever. I know everyone likes the video. It's just me being the guy who made it. I'm like, “oh man, I could have done better.” You know what I mean? Anyway, back to what I was saying. So whenever I made that video I published it on YouTube and at that point I had like 90-something subscribers on my channel, just from past versions of the channel that I had done. Then I rebranded it to LukeOnDemand. Also I promoted it on Reddit, which is the most cringe thing you could possibly say nowadays, but I promoted it on r/JPEGMAFIA. A lot of people found it and seem to enjoy it. I remember specifically reading one comment where a guy was like, “I was expecting this to be a super cringe white guy talking about this album, but  it actually was pretty good,” and I was like, “that's the best compliment I can get for this type of video.” So that's how that first video got traction. That kind of helped my channel start off and I’ve never seen that many subs at once, even if it was only like 50 or 100 in a span of a week. I was like, “holy crap, this is awesome.” As for what video, I'm gonna do a double answer for this. I think my best LukeOnDemand video is probably my newest one, which is “Vinyl Collecting a Somewhat Ultimate Guide.” I think that's my best video because I think that's probably the most tight writing I've had. It's probably the best balance between educational and funny and has some of that story stuff in there that I talked about earlier. I'm assuming you were going to ask about this at a later point but I'd probably say the most proud I am for a video is the J. Cole video just because it took six months of my life to make. I wrote, edited and filmed the entire thing. It's like a movie, essentially. 

Nick: So transitioning from that, how did you first meet A Bucket of Jake and Jackson Burns? Who are those guys? What eventually formed from that relation? I know you guys met on Reddit.

 

Luke: Yes, so for anyone who doesn't know, Jake Joseph, aka A Bucket of Jake, is a YouTube...guy. He's a lot bigger than me, has like almost 90k subscribers but at the time when I met him, he only had 2k. He makes videos about music like I do. He found me through that Reddit post where I talked about JPEGMAFIA. He liked my videos a lot and messaged me one day and was like “hey, man, do you want to do a collab?” and I was like, “yeah sure.” And so we did a double collab thing where I did a video on his channel and then he helped out with a video I did on my channel. So that's how that relationship started. As for Jackson Burns, who also is a YouTube guy, he used to make music content and now he kind of does content about whatever he wants now. I met him through the same post through r/JPEGMAFIA. He messaged me and at this time he had not made a video yet. He was not a YouTuber whenever he met me. So he messaged me over Twitter and said “hey man, I really love your videos.” I obviously don't want to pull up the exact messages just ‘cause we're talking right now but it was around the lines of him saying, “Hey, love the videos. I would love to do a collab whenever I start making videos here in the future.” Actually this may be wrong but I'm pretty sure he sent a link to his now famous MF DOOM video before it was open to the public and he was like, “what do you think?” and I was like, “I think it's really good.” That was how I met Jackson. We kind of knew each other separately and then one day Jake approached me and was like “hey, I have this podcast where I interview people and I want to interview Jackson. I don't know anything about Jackson, so I would like you to be there to kind of like break the ice and, you know, have it be a bit more free flowing since Jackson will know you and he'll feel more comfortable.”

 

Nick: For anyone who doesn't know, this episode is really historic. 

 

Luke: Yes! This is a historic episode. Jake's other podcast is called the Big Fish Podcast. He just interviews people. I had spoken to Jake separately. I spoken to Jackson separately, but not once have all three of us spoken in the same room before. So if you go and listen to it on Spotify, YouTube and all that stuff, you can hear the first time we ever speak to one another. We all got along really well and we thought we had a great dynamic. So we thought to ourselves “hey, wouldn't it be cool to start a podcast, you know, as most three white guys do?” We started the Good Enough Podcast, which is the podcast that the three of us have been doing for almost three years now, which is crazy to say, but yeah, that's pretty cool.

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Season three logo for the "Good Enough Podcast"

Courtesy of Luke Stone

Nick: I know that you're involved with radio too. Who do you work for?

 

Luke: So I work for the student run radio station at the University of Kentucky. It's called WRFL Radio Free Lexington. I'm the operations director there. I pretty much make sure people show up to their shows on time and all that jazz. College radio is pretty sick. If there's a student run radio station at your university, try to get involved. You can have your own radio show. It's pretty cool. 

 

Nick: What radio show do you host and how's that going? 

 

Luke: I host a radio show called “Guestroom,” which is a funny little reference to the first song I ever put out on streaming services, “4 a.m. Guestroom Demo.” It used to be Mondays from two to five p.m., but now it just got switched to a Friday, four to six p.m., alternating slot. I play a lot of electronic, IDM, trip hop, kind of just whatever I'm feeling but mainly electronic because I don't want to, you know, mess up the vibe. I've done about four episodes of it just because I had a busy schedule and I haven't been able to do my show.

Nick: Where can we find this? 

 

Luke: For whatever reason you live in Lexington, KY, which I doubt many of you do, you can tune into 88.1 FM, or you can listen online at wrfl.fm. You can stream it live on Fridays, four to six p.m. every other week or you can just listen to the archives, which we have on our website. 

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Official cover art for the radio show "Guestroom"

Courtesy of wrfl.fm

Nick: All right and the final question since this ties into your whole radio thing. What are you currently listening to Luke?

 

Luke: Oh man, what am I currently listening to? Well, let me pull up the old Spotify and I'll tell ya. So I'm currently listening to George Clanton. 

 

Nick: I got the vinyl LPs back there which are “Slide” (2018) and “Ooh Rap I Ya” (2023). Awesome albums. 

 

Luke: Yeah, they're sick. 

 

Nick: My copy of Slide is signed.

 

Luke: Oh nice that's so cool! I've been listening to some local bands. I'm wearing a t shirt for them right now, but there's a local band from Louisville, KY called Doom Gong, which are really good. A lot of very like King Gizzardy psych rock, but it's pretty cool. I've also been listening to some Casino Versus Japan, “Go Hawaii” (1999) for example, that's the album that I've been listening to. I'll say one more; the French pop group, Air.

 

Nick: Oh, I've heard about “Moon Safari” (1998).

 

Luke: Yeah. Moon Safari is the album I've been listening to. It's pretty cool. 

 

Nick: All right. thank you so much for being here.  

 

Luke: Well thank you. I really do appreciate it.

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